Facebook Media Campaign Created

Nov 09

In less than three hours, I have just created a Facebook media campaign complete with a group, a poll, and some traffic.

I made this campaign with the goal of helping to stop the current health care “reform” bill that is winding its way through Congress.  After I heard yesterday that the bill had passed the House (by five votes), I have been mulling over a number of different ways to oppose this bill.

This morning, I set to work building this campaign.

Americans Against Socialist Health Care (HR 3200)

Health Care Freedom GroupI started with a central “hub” – a Facebook group.

After quickly assessing the differences between “pages” and “groups”, I decided that a “group” would better fit the needs of a cause whereas a “page” would work better for a business or website.

Speedily designing the group, I…

  • Added a Profile Image – a picture of the Statue of Liberty
  • Started Two “Discussions” – one on action steps and one on the dangers
  • Posted One Video – by Daniel Hannan
  • Posted Four Links – more to be added periodically

Health Care Reform Poll

Health Care Poll

After finishing the Facebook group, I built a related poll.

The poll simply asks whether people support the health care “reform” bill, and gives the options:

  • No – I want my freedom!
  • Undecided – I need to do more research.
  • Yes – I want the government to control my health!

So far, this poll has received only four votes, but that should grow in time.

Traffic BuildingFacebook Ad

After finishing the group and poll, I began building traffic using the following methods:

  • Natural Facebook – First, I promoted the group to my personal network by inviting them to join.
  • Natural StumbleUpon – Second, I “stumbled” both the group and the page to build natural SU traffic.
  • Paid Facebook – I setup a short two-day Facebook advertising campaign to help promote the group.

Currently, after only three hours, the Facebook group already has two fans (three including me).  I am looking forward to watching it progress!